Repurpose Packaging

posted by Elvin Willgrass, February 16 2021


Have you noticed something Mallowtastic about your Freedom Mallows box?

If you look closely you will see the lines will lead you to Mallowland.


Before you recycle your Mallowland box! Your Mallowland box has been made with repurposing in mind.

What is repurposing?

You may have heard of reuse, reduce, recycle but what about repurpose?

Repurposing means to adapt something for a different purpose, where as recycling is converting waste into reusable material. A purpose is the reason for which something is done or created or for which something exists.

Activity One

We invite you to find your colouring tools and #colourmallowland in the colours of your choice just as Cedric has done here.

If you can’t wait until you have received your MallowLand box or need a spare you can download it here.


Imagine what you believe the magical world of Mallowland looks like.

“This is a competition open to everyone, not just children. The last few months have been some of the hardest to get through, but setting yourself creative tasks like this, or even just taking some time to do some colouring can do wonders for your mood and well-being. We’re really looking forward to seeing what everyone comes up with.”

You have two options either build your own Mallow Land from scratch, using whatever materials you like, or use the Mallow Land templates, provided by Freedom Confectionery to colour in here and on your Mallowland box that your goodies come in when you place any order (see pic below of cedric’s box).

All entries should then be shared on social media, using the relevant category hashtag – #ColourMallowLand if using the template or #MyMallowLand if building your own Mallow Land.

A winner from each category will then be selected at random and will win a selection of Freedom Confectionery goodies of their choice, up to the value of £35.00 (inc. P&P)

Deadline for entries is 30th April.

Activity Two

After you have turned your Freedom Mallows box into a bright Mallowland, we invite you to find another purpose for you box.

Your box is here to stay with you even a little longer.

Let’s see what all our creative Mallowers can come up with.


Here at Freedom we have gone for a herb garden with our Boxes!

For More inspiration:


Mallowers let us know by tagging us on Instagram!


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