About us

About Freedom Marshmallows

Development of an exceptional product

Based in Lancashire – Freedom Confectionery Limited was incorporated in 2013 following 10 years Research & Development perfecting the recipe and process from kitchen to production line so our wonderful mallows can be enjoyed by the masses.
Freedom Confectionery were the first European manufacturer of gelatine-free marshmallows commercially worldwide, making them suitable for vegan, vegetarian, and Free-From consumers and completely natural.

The Freedom Confectionery management team are pioneers and innovators in the allergen-free world and have been active in the Free-From market since 2008. Current owners and managers were the previous majority owners of F T F Sweets Ltd that traded as Goody Good Stuff. Goody Good Stuff was the World’s First Gelatine-Free Gummy Sweet.

The brand specialises in the provision of vegan and allergen-free mallows, protecting people with allergies and providing full ingredients labelling on all its pre-packaged products to ensure people are confident with what they are eating when buying Freedom Confectionery products.

The business believes in delivering 100% allergy-free products and every marshmallow they produce goes through a rigorous testing process in the lab to ensure it meets the brand’s strict criteria for sale.

Our vision is “one mallow… one world” – an inclusive Marshmallow suitable for everyone (no-one is left out whether following an allergy, religious or lifestyle diet).

Freedoms’ Mallowly Mallows are produced in Mallowland in Belgium. Mallowland is a British Retail Consortium (BRC) accredited factory. We are available in over 5,000 stores in the UK, distributed throughout the UK’s well-known favourite supermarkets, such as Sainsburys, Holland & Barrett, Ocado and Wholefoods. The Mallows are also available directly from the HQ to customers doors both within in UK and Internationally, when ordered direct through our website. We currently export to 15 countries!

We cater for the Food Service Industry with bulk products like Vegantics; Regular; Mini + Micro sizes + Sheet Mallows & Bars for various applications – Inclusions or Decorations. Our mallows are versatile and we offer Freeze Dried and Dehydrated, Barrier Coated (Fat, Yoghurt, Chocolate etc).

Our delicious mallows have stared in Cookies, Doughnuts, Ice Creams, Chocolate Bars, Rocky Road Bars, Hot Chocolates, Sweet Pizzas, Cereals, Cakes etc.

We have been Tried, Trusted & Loved by the largest household names since 2013.

Freedom Confectionery has also recently been listed as one of the leading players of the Vegan Confectionery Market by The Insight Partners in its report entitled “Global Vegan Confectionery Market – Forecast to 2027 – Covid-19 Impact and Global Analysis.”

Organisation’s that we support

Freedom Confectionery love to support chosen organization’s who have continuous ongoing programs and processes where a tangible relationship can prosper. Our support is focused through our brand and products in a form of sponsorship that develops a valuable relationships with our partners; creating that special mallow feeling. Together we can identify possible new research and development projects that highlight areas for improvements amongst the Free From Confectionery sectors.

Lancaster Royal Grammar School

Lancaster Royal Grammar School

Freedom Confectionery is extremely proud to support Lancaster Royal Grammar School’s rugby and cricket First squad Teams. School sports activity is a vital role in the development of physical education.

Both Team demonstrate an exceptional display of talent and respect for their squad and the teams they meet and play. As a school that encourages students globally, the freedom product allows a Mallowtastic opportunity to engage with these great sporting squads. It is only fitting we support through sponsorship of a local school and the squads.

Birmingham Children’s Hospital

Freedom mallows work with Birmingham Children’s Hospital with children suffering with PKU. Phenylketonuria (PKU) is a protein deficiency, it is an error of the metabolism in which the amino acid phenylalanine cannot breakdown large amounts of protein.

Freedom mallows are able to donate product that the children suffering from PKU are able to enjoy. This is because Freedom mallows are low in protein, making them easier to breakdown and digest.

Team Reece

Team Reece is a charity that helps to raise money for the research to enable better treatment options for potential cures for childhood cancer, brain tumours and new equipment and clinical trials in which NHS funding is unavailable. Reece is a 12 year old boy from Morecambe. In May 2016 it was discovered he had an Anaplastic Astrocytoma, an extremely rare malignant tumour that affects only about 10 children a year. He and his family have since started the Team Reece charity, their aim is to not only help fund research but to provide a holiday home on an inclusive site for the use of families directly affected by Childhood Cancer to use for respite and family time.

Freedom have since donated over £1000 worth of mallows for their goodie bags at fund raising events which have helped raise funds for Alder Hey Children’s hospital. We wish to keep working with Reece and his family in such a great cause and have even made him one of our brand ambassadors!

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COVID-19 NOTICE: Happy New Year. We are processing orders with staff working safely on a shift system. We contiunue to monitor government guidelines. #Veganuary #StayAtHomeSaveLives

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